The EIC business coaching aims at developing the strategic and organizational capabilities of Horizon Europe EIC beneficiaries, necessary for a successful commercialisation of the innovation plan.

Business development coaching, including strategic, organisation and

cooperation development support, to equip the coachees with methods, tools and skills to improve their capacity for strategic decision making, building a performing organisation and negotiating with investors and new business partners to ensure innovation success and long-term growth.

The coachees are usually some SMEs and startups.

360° Coaching: business model review, types and intensities of innovation, business plan, IP protection, market strategy, opportunities, financial strategy, team development strategy, strategy with investors and partners...

In particular: Marketing strategy: brand strategy, market acceptance, innovation marketing methods implemented, team building, vision...etc

For Haermonics, SME in the Medical field

Coaching in Business Innovation strategy to improve the business plan with a view to obtaining investors:

Preparation of the business plan (marketing strategy, finance, go-to-market, market access, corporate culture, vision, missions and corporate values, sustainable innovation strategy and its enhancement, value chain, business model, team, organisation, intellectual property strategy, SWOT, impact assessment, supply chain, idea, TRL, BRL, partnerships, stakeholders, market positioning, target customers, use cases, risk assessment, competition analysis and its intensity...etc)

Preparation of the Pitch

For Water Challenge, SME in the Environment field

Support in the expertise and evaluation for the french I-Lab challenge organized by BPI France in 2020

Mentoring of start-ups for the yearly AdMaCom competitions and the AdMaCamp 2020 organized by INAM (Innovation Network for Advanced Materials)

Member of the review panel for the 2020 IOF Consortia evaluation of the Antwerp University

Identification of tech partners, implementation of technology partnerships and managements of innovative projects for international companies in the different areas:

• Technologies: e-plastics, e-textiles, smart materials

• Areas: automotive, medical devices, robotics